Penny Canada,CFP

Special Needs Advisor


Kristeen Parisi

Penny specializes in helping families with special needs children prepare and plan for the future. Families who have a special needs child are often concerned about how they will ensure their child will be provided for when they are no longer there to care for them. In addition, the labyrinth of government and non-profit programs can be daunting for busy families to navigate. Working with a planner who understands the ins and outs of these programs can reduce the stress and anxiety for many families.

Penny’s work-life story started on an airplane, with flying lessons, ground school and plans to become a pilot. After becoming a licensed pilot, her interest in aviation, love of math and problem-solving skills landed her in engineering studies at Purdue University where she received a Bachelor of Science Degree in Aeronautical & Astronautical Engineering. As a Boeing 747-400 flight test engineer, the completion of the testing program meant searching for a new position. Her search led her back to her native Michigan, close to family, and into a Sales Engineering position in the automotive industry where she sharpened her skills in communication, hands on problem solving and customer service. Following a layover as a stay-at-home mom, Penny enrolled in an evening class on investments and soon after enrolled in Oakland University’s Personal Financial Planning Program where her dreams of helping other families like hers took flight! She was awarded her Certified Financial Planning (CFP®) after completing rigorous course work and three years of financial planning experience.

Throughout her journey she has learned many things, most importantly what truly matters in life and what doesn’t. Penny’s middle son, Drew, born with muscular dystrophy, has been instrumental in illuminating what’s important to her: faith, time with family and friends, good medical care, living a life of one’s choosing, hope, and the ability to fund current and future needs while enjoying life today.

Special Needs Planning, involving life planning, resource planning, legal planning and traditional and creative financial planning (such as blending and leveraging of funding sources and effective advocacy) is a specialty practice area for Penny. “Problem solving is in my DNA”, says Penny “It’s what drives me; helping others is what gives me joy and purpose– it’s my sweet spot. By combing both passions and my love of math and project-based work to help others is a dream come true. I feel so fortunate to be able to do what I love.”

Penny and her husband Kyle, live in Clarkston where they have been training for their first 5k run for way too long! They enjoy many things, especially time with their 3 sons, Chris, Drew and Merrick.

705 Barclay Circle,  Suite 125 Rochester Hills,  MI 48307  |   248-453-5252

Advisory services offered through Athena Advisory Services, Inc. A Registered Investment Advisor. Tax Planning and Insurance Services offered through the Athena Financial Group.

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