Planning for Women

 

 Women Have Distinct Financial Needs

 

Women generally live longer and will have to make their money last longer. Career interruptions impact women’s resources for saving and investing. Women are gaining, but still earn significantly less than men. Studies show that divorce negatively impacts a woman’s standard of living much more than a man’s. Even women of means sometimes fear their resources will run out.*

 



 


 


 


 


 


Women Appreciate a Different Approach


 


  • Women communicate and process information differently than men.
  • The sports and Las Vegas gambling analogies used for male clients don’t have the same appeal for women.
  • Rather than be “sold to,” women like to ask questions and be educated during financial planning sessions.
  • Women tend to do their homework before making investment decisions and want an advisor with the patience to support that scrutiny.


*Women's Institute for a Secure Retirement.